RTC Design Limited was founded by Clyde Alder in 2016. Based in Sydenham, London SE26, easily located for access to the London CBD.

Unilever LogoMaille logo

La Maison Maille since 1747

La Maison Maille produces the finest Dijon mustards served fresh from the pump, high quality vinegars and oils

Working with Unilever subsidiary the La Maison Maille brand (maille.com), maintaining their eCommerce sites for 3 regions — US, France and UK. The work involved the design and build of landing pages for competitions, product launches and events. Recipe and blog uploads. SEO optimisation, maintenance and general updates (banners etc). Regular emails to the 3 markets are designed and built on a weekly basis. B2C and B2B web banners for social media and external outlets (Amazon, Ocado, Vente Privee [Veepee] etc). Video updates, editing and photography.

Assets designed for the Maille retail outlets in the US, UK and France included window displays, kakemonos (large printed banners), magazine advertising, price lists, recipe cards and other promotional collateral.

Other Unilever work included creating web assets for well known brands such as Dove, Lynx, Beauty & Planet, TRESemme, Impulse and Sure.

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Mercer Limited

Mercer is an American human resources consulting firm. It is the world's largest outsourced asset manager providing services in health and benefits, investment & retirement, workforce & careers, M&A advisory services.

Working with Mercer Limited allowed me to work with brands such as JP Morgan, AXA, Prudential, Rolls Royce, Swarovski, Morgan Stanley, Nestlé, TNT, Thomas Cook and many more. Utilising brand guidelines from each client we designed and produced, for print — financial reports/guides and benefit guides. Digitally we designed and produced web landing pages, microsites for information about benefits, pension funds (e.g. on the Direct Benefit (DB) and Direct Contribution (DC) pension fund changes), interactive pdfs, posters and newsletters.

Training is also a part of the process — years of experience in the teritiary education sector has given me exposure to new technologies and trends. Working at post-graduate level in advanced design techniques utitlising industry standard technology I think gives me an edge.

RTC Design Statement

Collaborate, Create, Communicate

RTC Design brand was based on the Clint Eastwood movie "Every which way but Loose", the orangutan was called Clyde — [Right Turn Clyde] - do I need to say more?

The name orangutan means "man of the forest" in the Malay language.

Known for their distinctive red fur, orangutans are the largest arboreal mammal, spending most of their time in trees. Long, powerful arms and grasping hands and feet allow them to move through the branches. These great apes share 96.4% of our genes and are highly intelligent creatures.

The Bornean orangutan (Pongo pygmaeus) is now critically endangered, with populations in sharp decline due to habitat destruction and illegal hunting. Bornean orangutans live only on the island of Borneo, where their populations have declined by 60 percent since 1950.

RTC Design proudly supports the World Wildlife Fund.


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